TERRESTRIAL TV DRAMAS VS STREAMING SERVICES: THE TRANSFORMING LANDSCAPE OF DRAMA CONSUMPTION AND STRATEGIC PARTNERSHIPS

In the rapidly evolving entertainment world, the competition between traditional terrestrial TV dramas and OTT streaming services has become increasingly prominent. While terrestrial TV channels continue to offer widely-viewed dramas with a broad appeal, OTT services are quickly becoming the go-to platform for flexible content. Platforms such as ëˆ